Deciding what to wear in the morning is the equivalent of searching for your lost phone, keys and wallet every single day. What shirt should I put on? Does this make sense with these bottoms? Oh no, this top is dirty. Back to the drawing board.
Daily clothes cost us energy, time, money and high levels of pollution. Why do smart, busy people put up with this every day?
Here are a four reasons why we think the future of apparel will look more like a uniform.
1. Clothes Create Decision Fatigue.
Decisions make up your entire day. Your ability to make the best decision decreases with the number of decisions you make.
Morning is the most important part of your day and the best time to make good decisions. Wasting energy deciding what to wear is silly.
You’ll see I wear only grey or blue suits. I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make. You need to focus your decision-making energy. You can’t be going through the day distracted by trivia. — Obama
2. Clothes Take Up A Lot Of Time.
The average person spends 15 minutes every morning deciding what to wear. This comes out to 7.5 hours a month, 91 hours a year and over 6,000 hours in a lifetime. You could run a mile faster than deciding what to wear each morning.
7B people * 15min = 1.7B hours spent each day deciding what to wear…
If it could save a person’s life, would you find a way to shave ten seconds off the boot time?— Steve Jobs
3. Clothes are bad for the earth.
The apparel industry accounts for 10% of global carbon emissions and remains the second largest cause of pollution next to oil. Clothes are also one of the second largest consumer and polluter of water. It takes three years of drinking water ( 2,700 liters ) to make one cotton t-shirt.
Sustainable manufacturing and consumption can greatly reduce carbon emissions, pollution and water usage. The apparel industry needs its Tesla moment and Elon already has his hands full.
4. The World’s Most Successful People Already Started The Trend.
It’s no secret that the world’s most successful leaders wear the same thing every day.
Jobs ( Apple ): turtleneck and jeans
Obama ( former POTUS ): grey or blue suit
Johnny Cash ( Country Music ): all black
Carrie Donovan ( Vogue ) : black dress, large glasses and pearls
Einstein ( Physics ): grey suit with no socks
Dean Kamen ( Segway ): denim shirt and pants
Zuck ( Facebook ): t-shirt and hoodie
Christopher Nolan ( Batman ): blue shirt, jacket and black pants
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*These charts relate to approximate body measurements for each size. As the sizing of individual garments does vary, these charts should be used as a guide only.
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